Interview
Ilan Strauss on BBC World News · August 13, 2026
Win-Win Business Models
There is a lot of opportunity to use AI models to grow the monetizable pie for everyone — increasing platform revenue growth so that creators, users, and Amazon all can benefit. Win-win outcomes are possible when the pie is growing.
With AI, videos and advertising become cheaper to serve and easier to create, and personalization improves. This could be incentivized through increased revenue sharing as content creators opt-in for more training data sharing.